16 Best A/B Split Testing Tools & Software in 2024

Best A/B Testing Tools And Software

Do you own an online business? Do you have a website? B2C stuff? I got it – you want to understand your customers. You might have gone through Buyer Persona for your business’ success but that’s not the only thing you need to convert visitors into YOUR buyers. 

You can’t understand the behavior of your traffic if you aren’t using the right A/B testing tools and software. Businesses these days consciously think they understand their customers but in actuality, they might not. Visitors make choices, varied decisions, some of them with a blink of an eye, and if you aren’t using a statistical data-driven approach, perhaps you are losing your customer-to-be visitors.

What is A/B Testing? 

Here’s the simple definition: A/B Testing is a statistical way of comparing two or more versions, such as Version A or Version B. Generally to determine which version delivers better results statistically.  

For example, you have published two landing pages for visitors to put their emails in a newsletter subscription form. You have titled each of them differently, with varied body content, and distinct appeal. Now, after some time and enough conversations you might want to continue with only one landing page and remove another. That’s where A/B testing tools help. Surely you want to continue with the landing page which has a better conversion rate – in which people are inclined to put their emails. 

AB Testing Infographic
What is A/B Testing? 

This is not limited to just newsletters sign-up forms, you could test any part of your websites such as a call to action button, its color, or even the whole website, wholly depending on your strategy. 

Now, I have briefed you on the A/B testing process, it’s time for you to choose the best A/B testing tools and software. 

Also watch “7 Best A/B Split Testing Tools for Your Online Business – Which is Right For You?”

Unbeatable Tech/YouTube

16 Top A/B Split Testing Tools & Software In 2021 

1. Mixpanel 

Mixpanel is one of the best A/B testing tools out there. I have heard many folks babbling about it on LinkedIn, applauding how easy it is to integrate it to apps and websites to analyze conversions and engagement. For an A/B campaign, you could use features such as audience targeting, funnel analysis, split testing, test scheduling, etc. But it lacks heatmaps and surveys. 


It also offers free online training programs and webinars to help starters get to understand it. According to the official website over 26,000 companies, including 30% of The Fortune 100, trust Mixpanel to grow their business. 


  • Easy to integrate. 
  • Simple to set up A/B campaigns. 
  • Offers push notifications. 


  • UI not good enough for non-technical users. 
  • Non-accuracy of data – not often. 
  • Not beginner-friendly according to first time users. 

Mixpanel Pricing Details 

Free: 100K monthly tracked users 

Growth: from $17/month

Enterprise: contact them

2. VWO Testing

VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions. 

VWO Testing

Unlike the aforementioned Mixpanel, VWO Testing does offer heatmaps and surveys for folks who are looking for a complete A/B testing package. However, due to lots of challenges in terms of tracking, you might want to double-check – if everything Is tracked. 


  • Deep segmentation. 
  • Sophisticated A/B tests. 
  • Split testing available. 


  • Testing threshold. 
  • Few tests are time-consuming. 
  • So expensive. 

VWO Testing Pricing Details 

Testing: from $199/month with a free trial but no free version (VWO Plan included)

Insights: from $169/month (VWO Plan included)

Engage: from $99/month

Fullstack: on request

3. GetLeadForms

GetLeadForms is another tool you don’t want to miss if your end goal is to get better leads. It provides every possible feature one would need to capture leads. Although it’s a bit new as compared to other tools mentioned in this list, I’m sure it won’t upset you while building high converting lead forms.


It works with many websites and landing page builders: WordPress, Unbounce, Leadpages, Click Funnels, and Wix.com. To get started with GetLeadForms, select a starter template, customize the template to match your website, then choose from various other options. With A/B testing you can continue to increase leads even after you launch your LeadForm.


  • A/B Testing: effective A/B tests to boost leads and conversions.
  • Real-time insights into your form’s performance and step conv rates.
  • Post leads into custom systems and even multiple systems at once.
  • CRM Integrations

Cons: None so far.

GetLeadForm Pricing Details

Starter: $47/month (Up to 250 leads/mo)

Pro: $67/mo (Up to 500 leads/mo)

Plus: $97/mo (Up to 1k leads/mo)

Growth: $197/mo (Up to 2.5k leads/mo)

You may also like: 112 Best Chrome Extensions in 2022

4. Convertize

If A/B testing is your priority, here’s a leading SaaS known and managed by the name of Convertize. You don’t need to be a coding freak to set up A/B tests, it autopilots things to maximize conversions and increase your ROI. It offers more than 150 optimization tactics. Smart Notifications compound these qualities. 


It doesn’t clutter the website and makes it slow, instead, you would experience faster loading whilst you test – Lightning Mode takes care of it. The good stuff? Dynamic Features such as Dynamic Text and Geolocation enable you to show different headlines to visitors’ geographics, for example, the one written in American English and another in British English. 


  • Autopilot manages traffic. 
  • Hybrid Statistics for accuracy. 
  • Budget-friendly. 


  • Little buggy. 
  • Cannot export data and results. 
  • Lacking advanced insights, few users agreed. 

Convertize Pricing Details 

Starting at $45/month (Solo & 20,000 visitors/month)

$175/month (Team & 100,000 visitors/month) 

Gradually increasing depending on no of visitors. 

5. Optimizely 

Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There are a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite is needed but front-end development and JavaScript knowledge are recommended. 


Here’s the flaw: if you are looking for more at the same price, this tool isn’t for you. Also, small sites with low traffic can not get enough data out of it – hence worthless for small businesses. 


  • Good graphical data. 
  • Easy to set up. 
  • Best for A/B testing. 


  • Filtering of metrics and data. 
  • Cannot create custom metrics. 
  • Quite Expensive. 

Optimizely Pricing Details 

Starting from $50000/year without any free version. No free trial for now. 

6. Picreel

Picreel is another recognized lead generation software with A/B testing to bring more conversions to your campaigns. It can bring back customers who have left whilst ordering. Notably, for small businesses, it is worth spending money due to low pricing. 


Picreel has optimized itself a lot in recent years resulting in reduced bounce rates and showing appropriate deals according to the user’s mouse scroll moment and touchpoints. You could take your exit pop-up to the next level with A/B testing and different templates. 


  • Affordable. 
  • Offers high conversion templates. 
  • Split testing and Surveys available. 


  • No javascript triggers. 
  • The interface could have been better.
  • Some outdated tactics. 

Picreel Pricing Details 

Starter: $19/month (up to 3000 monthly visitors)

Basic: $69/month (up to 10,000 monthly visitors)

Plus: $149/month (up to 50,000 monthly visitors)

Pro: $399/month (up to 300,000 monthly visitors)

7. Google Optimize 

Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it. 

Google Optimize

Along with A/B or A/B/n testing, you could also analyze numerous elements on your web page. If you want to compare separate pages against each other, the Split URL Test is handy. Have Google Ads campaigns that are currently running? Integrate with Google Optimize and give it a statistical upgrade. 


  • Free A/B testing tool. 
  • Easy to integrate with Google Analytics. 
  • Simple dashboard. 


  • Limited to 5 tests at a time. 
  • No custom CS/JS can be implemented. 
  • Might slow down page load speed. 

Google Optimize Pricing Details

Google Optimize is free. 

Upgrade: Google Optimize 360 (Invoiced monthly) 

8. Crazy Egg 

You can carry out your changes to your website in mere 5 minutes using Crazy Egg. This is how it is. This website optimization tool offers A/B testing to its subscribers. You can also use other usability testing tools such as Snapshots, Heatmaps, and Recordings to better understand your customers. 

Crazy Egg

Crazy Egg Editor is amazing at modifying content such as title, body text, colors, and fonts in no time. Also, they provide easy integrations with popular services like Shopify and WordPress. Additionally, you can also add all your team members free of extra charge. 


  • Affordable software for heatmaps and A/B testing. 
  • Nails user experience. 
  • Demanding features such as Snapshots and Recordings are available in all plans. 


  • Customer service is a bit slow. 
  • You have to set up pages to track them in Crazy Egg. 
  • Not recommended for large websites. 

Crazy Egg Pricing Details 

30-day free trial in all plans. 

Basic: $24/month (30,000 pageviews per month + 25 Snapshots + 100 Recordings per month) 

Standard: $49/month (75,000 pageviews per month + 50 Snapshots + 500 Recordings per month) 

Plus: $99/month (150,000 pageviews per month + 75 Snapshots + 1,000 Recordings per month) 

Pro: $249/month (500,000 pageviews per month + 100 Snapshots + 5,000 Recordings per month) 

Custom: contact the Crazy Egg team. 

*All plans are billed annually. 

9. Omniconvert 

Omniconvert is another A/B testing and website optimization authority. If you are a digital marketer or have an eCommerce business looking to increase conversions – Omniconvert is the solution. Through its intuitive dashboard, you can manage all your complex stuff. Also, tests are hassle-free to set up. 


There’s no possibility of guesswork whilst making changes to your website, Omniconvert takes care of all through its 40 segmentation parameters, A/B testing, surveys, and segmentation tools. But if you’re a heatmap fanatic, perhaps you would miss that as this feature is currently not available. 


  • Survey and A/B testing solution. 
  • Real-time editing of landing pages. 
  • Split testing and test scheduling. 


  • Lacks Heatmaps. 
  • More popups customization is needed. 
  • More workarounds are required to run site-wide personalizations. 

Omniconvert Pricing Details 

Starting at $10/month 

$120/month (upto 3 websites) and $600/month (upto 5 websites) plans for additional features. 

10. AB Tasty 

AB Tasty is one of the best A/B testing software recommended for folks looking for an AI-powered gem to increase conversions and leads to their digital assets. A robust tool with great functionality. You will like its built-in widget library that most A/B testing software lacks. 

AB Tasty

The G2 users are really happy with the AB Tasty support team. Few of them have also acknowledged the ease to use of various intuitive tools it offers. Likewise, the tool can be plugged into other analytics tools to run a deep-dive statistical analysis.


  • No coding knowledge is needed. 
  • Clear and apparent campaign reports. 
  • Offers a large library of engagement widgets. 


  • Slow data update. 
  • No Heatmaps and Session Recordings. 
  • Outdated visual editor. 

AB Tasty Pricing Details 

Although the free trial is available, the pricing details are not revealed. You have to contact them using the contact form whilst answering queries regarding your business. 

11. SiteSpect 

SiteSpect is a powerful A/B testing and optimization platform that facilitates growing businesses to test modifications to their websites to boost conversions and leads. With SiteSpect you run tests on both web and app, which is nice to have one platform for both. 


You can run A/B tests to who you are targeting and get the apparent sight of your targeted visitors to your site. Visualization has been made easy with sets of graphs and charts. If you aren’t very sure how to use it or have unclear ideas, the consultation team might help. 


  • Non-techie recommends it for A/B testing.
  • High specificity targeting. 
  • Clear reports for analysis. 


  • Takes time to attain familiarity with features. 
  • The preview panel is a bit buggy or slow. 
  • The visual editor needs more touch. 

SiteSpect Pricing Details 

SiteSpect hasn’t revealed the pricing, however, you can request a demo. 

12. Convert Experiences

Convert Experiences

Popular brands like Sony, Unicef & Jabra use Convert Experiences as a personalization and A/B testing tool. It makes it exceedingly simple to run and keep track of CRO tests across all the users’ websites. You can also use JavaScript-based tests to create more advanced tests. The support team is good and always assists beginners throughout their A/B testing journey. It can be easily integrated with Google Analytics, Hotjar, and Mouseflow for third-party data analysis. 

Convert Experiences Pricing Details 

Kickstart: $699/month (For companies getting started withA/B testing)

Specialist: $879/month (For companies that have already seen growth, and want to expand)

Leader: $1,899/month (For companies with mature A/B testing programs, and advanced requirements)

13. Evolv  


Evolv is another A/B testing software that uses machine learning to scrutinize suggestions for your website, thus helping you increase conversions and leads automatically. It is easy to set up and place multiple variations of texts and images whenever you want. Users might have to spend a few extra hours learning to use Evolv the right way for maximum output and less hassle. 

Evolv Pricing Details 

Evolv hasn’t revealed pricing details. 

14. Zoho PageSense

Zoho PageSense

Create website variation in a snap with Zoho PageSense A/B testing and Split URL tests. It is formulated to boost website conversations and revenue by tracking visitors’ sessions and behavior. It can be used for multiple purposes such as data quantification, webpage element analysis, heat mapping, and even session replays. The code snippet can be easily added to Google Tag Manager instead of manually adding to your website. Nonetheless, some users have also wished for more visualization capabilities but it is a great choice for small businesses. 

Zoho PageSense Pricing Details 

Standard: $29 (10,000 visitors/month)

Professional: $129 (50,000 visitors/month)

Enterprise: $699 (500,000 visitors/month) 

*Free trial available in all plans. 

15. Leadformly 


Leadformly is one of the best web form builders with A/B functionality. It offers over 50 customization templates which contain another 58 UX alterations in each. The pre-designed forms are great for noncreative folks or those who don’t like spending creating eye-catching forms. The company bets increasing your conversions by 3x times and this confirms by G2 users’ reviews. Moreover, it also offers 12 question types, Zapier integration, spam filter, and insightful analytics. 

Leadformly Pricing Details 

250 leads per month: $37/month 

500 leads per month: $62/month 

750 leads per month: $89/month 

1,000 leads per month: $109/month 

and more. 

Pricing gradually increases depending on no of leads per month. Free trial available in all plans. 

16. Kameleoon A/B Testing 

Kameleoon offers real-time omnichannel optimization and conversion. With its A/B testing feature, you can easily identify strategic segments and deploy the best user experience to your visitors. You can also monitor performances, with data visualization of every KPI, and useful tips displayed all along with the reporting pages. 

Kameleoon AB Testing

A/B testing and multivariate testing tools help you test, innovate, and validate your UX hypotheses to provide your visitors with an optimal user experience on both desktop and mobile. Brands such as Unity, Rakuten, and Mumsnet use Kameleoon. 

Kameleoon Pricing Details 

Kameleoon hasn’t revealed pricing details. You have to request a demo. 

Here are some frequently asked questions on A/B testing. 

Why use A/B testing?

Reasons why you should use A/B testing on your website. 

  • Improve Conversions 
  • Boost engagement
  • Understand your visitors 
  • Optimize time and budget 
  • Helps you make risk-free decisions 

The ideal time to run A/B tests? 

Marketers have always been scratching their heads over the duration to run A/B tests on their website. The ideal length of duration to run A/B tests is 1-3 weeks. It is enough to speculate and analyze data. 

When not to use A/B tests? 

Avoid using A/B testing on your website if: 

  • You don’t have targeted and meaningful traffic. 
  • There’s no or low risk to take action. 
  • If you are aiming for a one day result. 

Conclusion: So, these are the best A/B testing tools and software. A/B testing is really important if you want to understand the behavior of your visitors and subsequently boost conversations and leads. It helps you save your time and budget in the long run. 

Most of them are costly even for medium businesses and that’s why I recommend using something like Google Optimize for beginners. Once you have enough confidence and the need for advanced insights rise, go for the paid ones. 

I would appreciate your thoughts on this article, make sure to leave a comment and share the article on your social media channels. 

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